NeoGenesis Commitment to Our Consumers

NeoGenesis is committed to building a long and lasting relationship with our consumers, and we understand that this relationship can only be built on a foundation of mutual trust. We recognize and respect your concerns regarding your privacy and the collection of your personal information.

This privacy policy details how we collect, use, and carefully safeguard the information you have entrusted to us. Our relationship with you is very important to us, which is why we are committed to using any personal information you provide responsibly. We ask that you carefully and completely review this privacy policy before using this website. By using this website or taking advantage of any service accessed through this website, you signify your assent to this privacy policy.

Everything we do, and the information we collect, is only used to give you, our valued customer a more complete beauty experience.

  • With personalized products, services, and information
  • We honor your privacy and choices. You may opt out at any time
  • We never sell your personal information or purchase history
  • We require all partners to abide by the law and protect your information
  • We will continue to update our privacy and security practices because your trust is important to us

This Privacy Policy is intended to provide you with information as to (i) the type of information that is collected, (ii) how collected information is used and with whom it is shared; (iii) how we intend to protect the information; and (iv) how you can access, modify and/or delete such information. If you do not agree to this privacy policy, please do not use this website or our services accessed through it. You may call our office to place your order and/or to speak with a customer service representative regarding your concerns at (858) 751-4714 M-F from 9 am – 5 pm Pacific.

Information Collected

The information we receive depends on what you do when you visit our Site(s). We do not collect or retain any personal information unless you choose to provide it to us. When you visit our Site(s), NeoGenesis collects and stores non-personally identifiable information such as the name of the domain from which you access the Internet, the date and time you access our Site, and the Internet address of the website from which you linked to our Site. NeoGenesis may also use your information if you opt to receive information about NeoGenesis, purchase, or inquire about NeoGenesis products. We use this information to track the number of visitors to the different pages of our Site as well as make our Site more convenient to users.

Information You Provide

You may choose to provide personal information to us in several ways. When you participate in a special offer or promotion, or when you create an account or make a purchase from our website as well as engage in our social media pages. The types of personal information you may provide to us includes:

  • Contact information (such as name, postal address, email address, mobile or other phone number)
  • Date of birth
  • Gender
  • Account information
  • Payment information (such as your payment card number, expiration date, delivery address, and billing address)
  • Products or services purchased, obtained, or considered
  • Other purchasing or consuming histories or tendencies (e.g., beauty routines, beauty concerns)
  • Customer service records
  • Loyalty activity and redemption
  • Skin tone, skin concerns, face shape, and eye color
  • Health and safety-related information
  • Contact information for friends or family you would like us to send a message to on your behalf (please ensure that you only submit contact information of individuals with whom you have a personal or family relationship and who would want to receive messages from you)
  • User-generated content (e.g, product testimonials, ratings and reviews, photographs, videos, articles, survey responses, etc.)
  • Information provided to us through social networks or third-party platforms when you, for example, log in to your account using social media log-in, visit or engage with our social media content, or communicate with us via social media (such as your name, e-mail, profile picture, likes, location, friend list, photos or other information described by the applicable social network or platform)
  • General location information indicating the general physical location of you or your device (e.g., IP address or zip code)
  • Precise information about your location if you allow us (or a third party who provides it to us) to collect it

How We Use the Information

We may use the information you provide to:

  • Fulfilling your requests for products or services, managing your orders, and processing payments.
  • Precise information about your location if you allow us (or a third party who provides it to us) to collect it
  • Administer and manage your account or loyalty program membership
  • Provide tailored and personalized content, services, advertisements and offers, based on your beauty characteristics and preference
  • Sending you marketing communications that are customized to your ‘profile’ based on the personal information we know about you and your preferences.
  • Provide services to you and operate features on our site
  • Post your content and reviews on the sites, our social media pages, and related-third party sites that retail or feature our brands and products
  • Create and manage your online account, including access to your online and in-store purchase history
  • Verify your identity and detect and prevent fraud, and to maintain the security of our products, sites, and systems
  • Assist with product selection and replenishment through our in-store customer registry
  • Chat with you or respond to your inquiries, requests, comments, or suggestions
  • Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys, and other offers
  • Operate and communicate with you about our social media pages or mobile applications
  • Collect, evaluate, and monitor reports of undesirable events during or after use of our products
  • Operate, evaluate, and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing, and other internal functions)
  • Support our everyday operations, including to meet risk, legal, and compliance requirements
  • Comply with applicable legal requirements, relevant industry standards, and our policies
  • To enforce our terms, and to protect our rights, property, and safety, or the rights, property, and safety of others

We also may use the information in other ways for which we provide specific notice at the time of collection. The information collected is necessary for the purposes set forth above. Without this information, you may not be able to take advantage of some of our products or services.

We combine data gathered through different channels, such as from our website or digital ads, and combine it with information from offline events. For instance, if you have an account with us and are logged in or provide personal details like an email, we link the observed data about you with information you or a third-party share with us. This holistic approach helps us understand your beauty product preferences better, enabling us to offer you improved and more tailored beauty products and services.

Information We Collect by Automated Means

We gather personal information about you directly or through third parties at our physical locations or on our websites. For instance, we or third-party companies (like Google) automatically gather personal information when you use or visit our websites, install and use our mobile apps, view our ads, engage with our emails or other communications, or utilize our products and services. This personal data is collected using various technologies such as cookies, Flash cookies, JavaScript tags, software development kits, application program interfaces, Web beacons, and other methods detailed below. Information obtained through automated means includes identifiers (like IP address, device ID, cookie ID, mobile advertising identifier), geolocation, commercial details, and internet or network activity (such as clickstream data, browsing and search history, and other interactions with our websites). We merge automatically collected personal data with the information we already possess about you.

Technologies We May Use

Cookies and Other Technologies: Our Sites, applications, email messages, and advertisements utilize cookies along with technologies like pixel tags and web beacons. These tools gather online activity data, including the date and time of your site visit, the duration of your access, the browser or app version you’re using, the URLs you navigate from and to, and your interactions with our site, emails, and other messages. These technologies are employed to assist us in:

  • Remember your information so you do not have to re-enter it
  • Track and understand how you use and interact with our sites
  • Tailor the sites and our advertising around your preferences
  • Manage and measure the usability of the sites
  • Understand the effectiveness of our content,
  • Otherwise enhance the sites and our beauty offerings
  • Protect the security and integrity of our sites

Our emails contain pixels to track if you open and engage with them. Additionally, our websites utilize cookies and other technologies to monitor items in your shopping cart, even when you abandon it. This data helps us decide the timing for sending cart reminders, including messages via SMS.

Mobile Services/Apps and Devices: We, either directly or through third parties acting on our behalf, utilize technologies that gather data from your mobile device when you interact with our mobile applications or smart devices in your household. This data may encompass identifiers specific to your mobile device (such as iOS IDFA and Android Advertising ID), Bluetooth ID, or other device identifiers, details regarding your device’s operating system, your usage patterns with the application or device, and your physical whereabouts. Some of our mobile applications and tools provide the option to opt-in.

  • Geo-location services provide location–based content and services, such as store locators, local weather, promotional offers, and other personalized content.
  • Push notifications can include discounts, reminders or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications.

By enabling location services, we (or a third party acting on our behalf) may gather location details, such as data on the nearest Wi-Fi routers and cell tower IDs, to offer location-based content and services. Moreover, many mobile devices offer options to deactivate sharing or reset certain device identifiers.

Third-Party Web Analytics Services: We may use third-party web analytics services on this site, and our social networking pages, such as those of Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs, and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the site. These vendors may use cookies placed on this Site (such as the Google Analytics cookie) and cookies placed on third-party websites (such as Google advertising cookies), or other third-party identifiers, together, to analyze our Site visitors.

You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To learn more about web analytics services and exercise your choice with respect to their collection of information on this site:

  • To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at
  • We may implement certain Google Analytics Advertising Features (including Remarketing with Google Analytics; Google Display Network Impression Reporting or Google Analytics Demographics and Interest Reporting). You can opt out of the Google Analytics Advertising Features through Google Ad settings or by visiting We will use the data provided by these features as described under “How We Use the Information.”

Targeted Advertising

We also may contract with third-party service providers and advertising networks that collect IP addresses and other information through the use of cookies, web server logs, web beacons, and other tools on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on third-party websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about advertising networks and to opt out of interest-based advertising, visit:

Additional Information About Our Advertising (including Interest-Based Advertising):  When it comes to our advertising, which includes interest-based advertising, we strive to offer personalized content, services, ads, and deals tailored to your interests and characteristics. By using the information, we have about you, we create customized communications and content. This involves analyzing your data to understand your preferences, interests, and needs, allowing us to provide you with relevant advertisements and content. Our goal is to deliver communications and content that align with your interests and desires based on the information you share with us.

We may identify your information across various devices you use to log in, whether it’s a computer or a mobile device. We can link a cookie or device ID from one device, like a computer, to another device, such as a smartphone, through the cookie or device ID or login information. This could lead to you searching for one of our products on one device and later seeing an ad for that product on another device. Understanding the devices used by an individual or household allows us to reduce how often you encounter the same ad on different devices. Additionally, we may merge data collected from your devices with other information we have about you, including your account details, services, transaction history, and interactions on our sites.

We engage in interest-based advertising by partnering with third-party companies to deliver personalized ads based on your online activities and preferences. These ads are tailored to your individual interests, browsing habits, and online shopping behavior. Additionally, we use Google Analytics Advertising Features to share information with Google about your site usage, enabling us to provide relevant and personalized advertising on other platforms. Our use of Google Analytics features includes Remarketing, Display Network Impression Reporting, Demographic and Interest Reporting, and other integrated services that collect data for advertising purposes. Please note that these companies may use the data received to enhance their products and refine their advertising strategies.

We may also use third-party platforms and technology, including platforms operated by social networks, such as Google, Facebook, Twitter, and Pinterest to show you interest-based ads. These companies have specific Interest-Based Ads programs that match people that have shown interest in NeoGenesis through our websites, stores, or other services with users on their platforms and properties. If we participate in these programs, we convert your personal information (which may include name, email address, or telephone number) or other information into a unique value that can be matched by those third parties with a user on their platform or with other data they may have collected from you. This matching allows us to deliver interest-based ads to users of these platforms. To opt out of these ads, you must change your advertising preferences for those third-party platforms. You can manage your preferences for these advertising programs by clicking on the following relevant links: for Facebook click here, for Google click here, and for Instagram click here. These platforms may have their own privacy notices or policies, which we strongly suggest you review.

Information Disclosure

We may disclose your personal information, including purchase history, for the following purposes:

To our Consultants, Professional Partner, that you have selected, and or staff members to provide services to you; To organizations that perform services for us or on our behalf, including, without limitation, to provide customer service; process credit cards; conduct research, marketing or data processing; or to provide marketing and promotional services on our behalf, to the extent that information is necessary to provide services to us; To protect the Site and our rights; to protect ourselves against liability or prevent fraudulent activity; or where it is necessary to permit us to pursue available remedies or limit any damages that we may sustain; In the event of or in connection with the sale, merger, spin-off or other corporate reorganization of our corporation, where the information is provided to the new controlling entity in regular course of business; If required to comply with a subpoena or warrant issued or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with the rules or court relating to the production of records; and If we believe in good faith that a law, regulation, rule or guideline requires it.

How We Use the Information Collected by Automated Means

We may use the information collected through automated means on this site to deliver personalized content and improve our site, and product and service offerings, for market research, data analytics, and system administration purposes, such as to determine whether you’ve visited us before or are new to the site, to tailor ads displayed to you on third party sites, and for compliance with our legal obligations, policies, and procedures, including compliance with relevant industry standards and the enforcement of our Terms and Conditions. We also may use the information in other ways for which specific notice is provided at the time of collection.

California Do Not Track Notice

Under California law, website and online service operators are required to disclose how they respond to web browser “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about a consumer’s online activities over time and across third-party websites. We currently do not change our tracking practices in response to “do-not-track” signals or other similar mechanisms.

California law also requires website and online service operators to disclose whether third parties may collect personal information about their users’ online activities over time and across different sites when the users use the operator’s website or service. Third parties that have content or services on our site such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits but this information does not include personal information. These third parties do not change their tracking practices in response to “do-not-track” signals from your web browser and we do not obligate these parties to honor “do-not-track” signals. To learn more about browser tracking signals and “Do Not Track,” please visit

Information We Share

We do not rent lists, sell, or otherwise disclose personal information we collect about you, except as described here. We may share your personal information with:

  • Third-party service providers that perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and provide web hosting services, advertising services, and marketing services.
  • Other third parties with your consent.

In addition, we and our affiliates and other service providers in the United States, Canada, and other jurisdictions may disclose information about you if required or permitted to do so by law or legal process, including (i) to law enforcement authorities or other government officials, or (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We also, reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use the personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below.

Email Opt-Out
You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by emailing us at If you opt-out of receiving marketing communications from us, we may still contact you in connection with your account, transactions and communications with us.

Postal Mail Opt-Out
You can ask NeoGenesis Inc. to stop sending you marketing communications by postal mail to:
NeoGenesis, Inc.
7394 Trade St.
San Diego, CA 92121 USA.

Social Networks
This site may include features and functionalities that allow you to share personal information with us that you have already provided to a third-party social networking platform. For example, you may be able to create an account on our site or log in to our site using your Facebook account or other third-party credentials. If you do so, then the information that you have provided to that third party will be made available to us, pursuant to the third party’s terms and conditions, and our use will be subject to this Privacy Policy. These third parties may provide you with choices concerning the personal information you share with us, including the option to revoke access. We encourage you to consult the privacy notices or policies of those platforms for more information regarding your rights.

Geo-Location Information

When you use one of our mobile applications, we may ask you for your geo-location. You may choose not to share your geo-location details by adjusting your mobile device’s location services settings. To decline from sharing your geo-location details, follow the instructions on your mobile device on changing the relevant settings; otherwise, please contact your service provider or device manufacturer.

Withdrawing Consent

You may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward within a reasonable amount of time. In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot take advantage of some of our products or services.

Reviewing, Updating, and Modifying Personal Information

Subject to applicable law, you have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. You may request to review, change or delete your personal information by sending an email to We may take reasonable steps to verify your identity before granting access or making corrections. 

Data Transfers

We may transfer the personal information we collect about you to countries other than the country in which the information was originally collected, including the United States, and your personal information may be processed and stored outside of your country of residence. Those countries may not have the same data protection laws as your country of residence and your personal information will be subject to applicable foreign laws. When we transfer your information to other countries, we will protect that information in the manner described in this Privacy Policy.

Children’s Privacy

If you are under thirteen years of age, you may browse our site. However, you may not provide personal information to us and you may not download any of our mobile applications. This site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

How We Protect Personal Information

To prevent unauthorized use, maintain data accuracy, and ensure the appropriate use of information, NeoGenesis has put in place appropriate physical, electronic, and administrative procedures to safeguard and secure information collected online. NeoGenesis is working to meet or exceed the requirements for the 12 Payment Card Industry (PCI) and Data Security Standards to ensure that any data you provide is secure.

Links To Other Websites

Our website may provide links to other websites or third-party platforms for your convenience and information. These websites or third-party platforms may operate independently from us and have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites or third-party platform you visit is not owned or controlled by us, we are not responsible for their content, any use of the sites or platforms, or their privacy practices.

Changes to Privacy Policy

We may change or supplement this Privacy Policy from time to time, so please review these terms periodically to ensure that you are aware of any changes. Privacy Policy changes will apply to the information collected from the date we post the revised Privacy Policy to the Site, as well as to existing information held by us.  Your continued use of this website will signify your acceptance of any changes.

How To Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update the information we have about you or your preferences, please contact us by email at You also may contact our customer service department by telephone at (858) 751-4714. If we need, or are required, to contact you concerning any event that involves your personal information we may do so by telephone or email.